Stephane Moracchini

Stephane Moracchini

9 posts
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Sep 20, 2014

What a Great Customer Service Would Be

What a Great Customer Service Would Be

If you want to build a world-class product, the experience must include a world-class customer service. You can create the fastest, the most efficient or the cheapest product. If something is broken or

Sep 1, 2014

Definition(s) of a Startup

The popularity in the term startup has exploded during the .COM bubble of 2000. The term is often confused to designate a small business, which is very different. In this article, I will

Aug 15, 2014

Instead of Wireframing, Try Prototyping

Wireframing is a technique of web application design. It consists in producing skeleton version of user interfaces. I have used wireframing for a long time. I wanted to explain why I've decided to

Jul 28, 2014

Customer Development: Where To Start?

The Lean Startup by Eric Ries is a great book to apply lean principles to build your products or services. It's a fascinating approach that every entrepreneur should have in mind before starting

Mar 12, 2014

Customer With Benefits... Not Features!

As an engineer and technology addict, I have always loved creating things. When I was a kid, I was passionate about reading stuff on software boxes: software name, the version number, specs for